Being likeable is HUGE. It’s one of the most powerful weapons you have in your influence arsenal. A personal bond or friendship is two times as likely to predict the purchase of a product or adoption of an idea as the product or idea itself. Create personal links to people and watch your influence soar! When asked, hundreds of audience participants all agree their true Shortcuts are highly likeable. Virtually no one brings to mind an unlikeable person when asked to think of their Shortcuts.

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