If you look at the anatomy, the structure, the function, there’s nothing in the universe that’s more beautiful, that’s more complex, than the human brain. (quoted in Discover magazine, April 2004)
Keith Black

You want to sell more, produce more, keep employees engaged, retain your top talent—you want it all. It all starts in the brain. Recent neuroscience discoveries tell us what switches people on and what turns them off. What attracts and what repels. As we learn more about the brain, we have more accurate tools to help us do what we’ve been trying to do for decades.

For example, did you know that…

  • We are all predisposed to reject new ideas as a way of protecting ourselves? This can lead to huge decreases in productivity and profitability but it is possible to learn ways to stop this in your organization.
  • It is possible to avoid the destructive “animal brain” by learning to consciously spend time in the fertile “executive brain”—you’ll see results in productivity and overall effectiveness.
  • You can learn to make decisions about how to use the brain’s threat and reward system so that you can positively change behavior and beliefs.

Companies like General Electric, American Airlines and many others make learning about the impact of the brain on individual performance a priority for their current and future leaders. Now you can make it your priority as well. Gain insights into the lessons from neuroscience that will help you to achieve results and excellence.


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