Be A Shortcut: The Secret Fast Track to Business Success (Wiley, 2009) by Scott Halford is a book we can all learn from in these crazy, uncertain times. It is written in a practical and easy-to-read way, with lots of stories that illustrate what it means to be a “Shortcut” – a person, business, service, or product that people can’t live without. Isn’t that something we’d all like to be?! Many of the stories are about companies, services, and products we use everyday – iPod, Google, the Geek Squad. Others are about people like you and me who have found ways to make themselves indispensable because of the value they bring. There is a practical aspect to the book that helps readers size up their own Shortcut qualities – this includes a quiz (which is also available for free online at www.BeAShortcut.com ) and lots of practical, how-to ideas that can be put to use immediately. In this time when we all need ideas and inspiration about what to do next, this book hits the mark.
February 5th, 2009, CauseLeader.com, reviewed by Debra Fine